Director of Marketing, AthenaInvest, Inc.
Ms. Saunders is a senior marketing professional with over 24 years of demonstrated success in financial services marketing. She supports the AthenaInvest team in expanding the awareness of Behavioral Portfolio Management and the AthenaInvest offering.
Prior to joining AthenaInvest, Ms. Saunders performed in several executive-level positions at Charles Schwab where she launched and managed the marketing and product development for Schwab’s retail and institutional proprietary mutual fund offers. During her time at Schwab, she also created and managed Schwab’s first Digital Marketing Group, managed their corporate strategic alliances and drove post-merger integration strategies. Her direction in marketing and public relations was instrumental in putting Schwab in the leadership position in online brokerage and later managed the marketing for Schwab’s foray into Schwab’s investment advisory services.
Ms. Saunders started her career at Franklin-Templeton where she assisted the Marketing Director in driving a variety of product development and marketing initiatives. She has diverse marketing expertise including creating and developing brands, driving thought leadership and designing integrated traditional and digital marketing plans effectively aligning with sales strategies. She has a long track record in creating and launching successful new businesses and product offers. Ms. Saunders holds a Bachelor of Arts degree from the University of Arizona