These are uncertain times. We work with great advisors that have shared their observations and resources with us and we thought you might find some of this helpful.

As volatility returns to normal levels and questions abound about the duration of the current bull market, many financial advisors are focused on client behavioral coaching, hoping to prevent panicky sell-off requests that can destroy long-term wealth.

Advisors integrating planning into their practices face new challenges. Of critical importance is the advisor’s ability to translate client needs into financial solutions and to communicate how those solutions meet their goals. Needs-based planning builds confidence in the advisor and helps clients avoid costly emotional decisions which can sabotage long-term results.

New York Times Best Selling Author Daniel Crosby PhD, Chief Behavioral Officer of Brinker Capital and C. Thomas Howard PhD, CEO and Chief Investment Officer of AthenaInvest joined us for a discussion on the application of behavioral finance. In this one hour replay, we explored how psychological factors influence decision making and how behavioral finance is changing the art and science of investment management.

We at AthenaInvest offer our congratulations to Richard Thaler for the well-deserved Nobel recognition of his 40 years of pioneering Behavioral Economics research.