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Congratulations Richard Thaler, Winner of the 2017 Nobel Prize in Economics!

We at AthenaInvest offer our congratulations to Richard Thaler for the well-deserved Nobel recognition of his 40 years of pioneering Behavioral Economics research.

nobel laurel


This award is the latest signpost marking the movement away from the 300-year-old, concept of rational decision makers, which Thaler dubs Econs, to the much more realistic concept of emotionally driven individuals, or simply Humans. He correctly points out the world is full of Humans but few Econs!

We are thrilled the scientific community has once again recognized the critical importance of viewing decision making through the lens of Behavior, confirming the importance of seeing markets as they are, not as we prefer:  populated by humans beset with emotional wrappings rather than as Econs that always make well thought-out, rational decisions.

Thaler’s brilliance is in the application of his own Behavioral research, along with that of Daniel Kahneman (2002 Nobel Winner), the late Amos Tversky, Robert Shiller (2013 Nobel winner) and many others, to real world problems that Humans face.  His efforts have forever changed the way Economic and Financial issues are framed and analyzed, and it is promising to see the growing influence of his work.  

AthenaInvest, led by CEO, C. Thomas Howard, PhD, has pushed the boundaries of Behavioral Portfolio Management for over a decade. We combine our Behavioral research with the research of others to address the many challenges facing investors. We incorporate Behavioral considerations into every aspect of the investment landscape from the advisor-client relationship to portfolio construction.  Our thought leadership is aimed at helping investors avoid costly mistakes through better planning and behavioral coaching.  In our investment process, we use specific Behavioral factors to identify opportunities and select what we believe are the best stocks, funds, and markets.

We are confident that this behavioral approach is a superior way of delivering value to investors and to helping them to build long-term wealth, much in the spirit of Thaler who “Nudges” people around the world to end up making better decisions.

Again, congratulations to Richard Thaler for garnering this prestigious award and, as a result, moving the world a bit closer to better outcomes for everyone. Thaler’s recognition is further validation of our own unwavering belief in the power of behavioral finance.  We are proud to be among the vanguard of the Behavioral Finance movement.  We welcome and encourage those who want to join us.

About AthenaInvest Advisors LLC

AthenaInvest Advisors, LLC is the industry leader in Behavioral Portfolio Management with a patented research process built on a deep academic foundation developed over 35 years of interaction with leading academics and institutional managers by C. Thomas Howard, PhD, CEO and Director of Research. AthenaInvest, Inc. analyzes persistent and predictive behavioral factors to build innovative investment strategies including concentrated equity, high-dividend equity and global tactical equity.  AthenaInvest Advisors, LLC is a sub-advisor to ICON Advisers.  Headquartered in Greenwood Village, Colorado, AthenaInvest is a SEC Registered Investment Advisor.

The information provided here is for general informational purposes only and should not be considered an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. It should not be assumed that recommendations of AthenaInvest made herein or in the future will be profitable or will equal past performance records of any AthenaInvest investment strategy or product. There can be no assurance that future recommendations will achieve comparable results.


AthenaInvest Advisors LLC
5340 South Quebec Street, Suite 320-S
Greenwood Village, CO 80111

Phone:   (877) 430-5675
Fax:        (303) 721-6294
Email:     support@athenainvest.com