In our 2019 book, Return of the Active Manager, we declared that active equity management was alive and well in spite of the recent movement to index investing. We provided numerous ideas on how to improve the evaluation of investment opportunities as well as manage equity portfolios, from the perspective of behavioral finance. 

Little did we know that a new golden era of active equity would commence shortly thereafter.

Join AthenaInvest’s C. Thomas Howard, PhD, CEO and Chief Investment Officer, and Lambert Bunker, Vice President, to explore the effect of investor behavior on the equity markets and how the Athena Global Tactical EFTs portfolio harnesses crowd behavior to enhance portfolio performance.

A behavioral approach to portfolio construction views the investment management process through the lens of behavior. Just as successful advisors create a reassuring behavioral client experience, investment professionals can infuse behavioral factors throughout the portfolio management process.

Published on Proactive Advisor Magazine March 10, 2021

Bear markets trigger powerful emotions for many investors. Awareness of investor biases—which are compounded in bear markets—can help both advisors and their clients avoid making behavioral mistakes in turbulent times.

A growing trend within the investment industry is the direct application of behavioral finance to portfolio management. This represents a new direction, building on the industry’s current emphasis on how investors and advisors can avoid the emotional biases that destroy wealth. Its focus is on using behavioral factors as the basis for constructing an investment strategy, while at the same time avoiding the cognitive errors made by fund managers. 

Published on Proactive Advisor Magazine May 6, 2020

Applying behavioral finance concepts to fund manager behaviors has proven helpful in selecting top-performing equity funds.