• Research and data-driven behavioral insights to guide client conversations

  • Practical application of behavioral finance to portfolio construction, management and analysis

  • Ideas, guides and materials designed to differentiate and grow your practice

  • Current market conditions from the Behavioral, Economic, Valuation, and Technical perspectives

Putting Market Declines In Perspective

Even though we all know market fluctuations are a normal part of equity investing, large market declines can be scary because they often happen rapidly and feel random.

What investors lose sight of is that equity market returns over the past thirty calendar years have been mostly positive, despite significant market declines in each calendar year. The chart below demonstrates this point by examining market activity over the past 30 years. The lowest point of the stock market during each calendar year is shown by the orange triangles, compared to the market’s return for the full year, as shown by the green bars.


Drawdowns 2019 08

Source: Dow Jones Indices LLC, December 2015

The average intra-year pullback in the Standard and Poor's 500 Index ("S&P 500") since 1989 has been roughly 14%, a little less since 2009. Despite the 14% intra-year decline, the S&P 500 has closed positive in 21 out of 30 years, or 70% of the years in that period.

The chart provides a visual perspective of "normal" yearly market movement with equity investing. Yet for the typical investor, emotional behavior can often lead to selling during market declines. Inevitably, many investors sold during the declines and missed out on the upside as the market recovered. Unfortunately, stock market returns rarely come evenly. Setting expectations, understanding behavior and establishing plans about how to react to inevitable market movements can help investors stay invested and improve their long-term investment results.

From the Behavioral Viewpoint

What is going on?

  1. We as humans have a natural aversion to loss. In fact, losses feel twice as bad as an equivalent gain, according to Daniel Kahneman, author of “Thinking, Fast and Slow.” During market declines, investors feel this loss aversion.

  2. Another deeply rooted behavior that gets triggered is herding. Our instincts make it difficult for us to do something different than what we perceive the majority of others are doing. In a down market, investors may assume that there is a valid reason the market is down and that they are missing something important.

  3. We also recall our own personal history of negative events. The tech bubble, financial crisis, oil price declines or other personal recollections of financial loss that can lead to confirmation bias. Once we believe we are heading for a meltdown, we look for evidence in the form of media coverage or expert commentary to confirm our beliefs.

  4. Together, these cognitive biases can present a distorted view. In these trying moments our emotional response is to stay out of the market until things calm down.

What can we do?

  1. We need to learn to engage what Kahneman refers to as “System 2” thinking. While “System 1” thinking is automatically engaged to get out of danger quickly, System 2 engages logic, perspective and other higher forms of cognition in order to make more optimal decisions.

  2. Creating and following a predetermined investment process can establish discipline that is easier to follow when turbulent times come. Like many other areas in life, planning beforehand can lead to better results.

  3. Working with a financial advisor who has lived through many market cycles, can help investors stick to their plans. 

Subscribe and Get Behavioral Finance Straight to your Inbox

Behavioral Viewpoints features new topics each month which are intended to help advisors and investors gain a deeper understanding of how behavior shapes the investing landscape. 

Subscribe Now


The information provided here is for general informational purposes only and should not be considered an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.  It should not be assumed that recommendations of AthenaInvest made herein or in the future will be profitable or will equal the past performance records of any AthenaInvest investment strategy or product.  There can be no assurance that future recommendations will achieve comparable results.  The author’s opinions may change, without notice, in reaction to shifting economic, market, business, and other conditions.  AthenaInvest disclaims any responsibility to update such views.  These views may not be relied upon as investment advice or as an indication of trading intent on behalf of any AthenaInvest.

You are solely responsible for determining whether any investment, investment strategy, security or related transaction is appropriate for you based on your personal investment objectives and financial circumstances.  You should consult with a qualified financial adviser, legal or tax professional regarding your specific situation.  Investments involve risk and unless otherwise stated, are not guaranteed. Past performance is not indicative of future performance.



AthenaInvest Advisors LLC
5340 South Quebec Street, Suite 320-S
Greenwood Village, CO 80111

Phone:   (877) 430-5675
Fax:        (303) 721-6294
Email:     support@athenainvest.com