MARKETS ARE NOT EFFICIENT

AND

PEOPLE ARE NOT RATIONAL

AthenaInvest applies behavioral finance to build innovative investment solutions.

LEARN HOW

  • What to do with an Investment Windfall

    What to do with an Investment Windfall

    Investors spend a lot of time and energy talking about the next big market crash or how to avoid large losses. The opposite side of that coin is what to do when faced with large, unexpected investment gains. It’s natural to want to spend at least some of this “free money,” but before you rush out and buy something, take a few minutes to think about the advantages of not doing that.

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  • Don’t Fall for the Trading Game

    Don’t Fall for the Trading Game

    Last year’s market roller coaster ended with a rapid and dramatic surge upward followed by amplified short-term volatility. Understandably, these conditions have left investors wondering what to do now and many are tempted to take profits, pull out of the market, or wait on the sidelines.

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  • Regular Contributions Drive Wealth

    Regular Contributions Drive Wealth

    Many investors wait until they have “enough” money or for when it’s “a good time” to invest in the market. Making regular contributions regardless of these concerns is one of the most powerful ways to build wealth. The table below highlights the value of making regular contributions compared to periodic contributions over 10-, 20- and 30-year periods. Even though the same principal amount is invested, the result is dramatically different with nearly twice the wealth creation.

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  • Investing Through the Headlines

    Investing Through the Headlines

    After the year we have had its easy to understand how investors may have become fatigued and disoriented. Taking a step back and looking at things over a longer time period can help to regain a sense of balance and perspective. The ability to look past today’s headlines is key to long-term investing. Over the ten-year period of 2010 – 2019, the market generated an impressive annualized return of 13.6%, but you would not have known it from the headlines.

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  • Don’t Hesitate to Build Your Wealth

    Don’t Hesitate to Build Your Wealth

    Investors often fret about the market environment and ask if they should invest now or hold off for a better time. For long-term investors, making regular contributions is more important than when the contributions are made each year. The table below shows there is not much gained by perfectly timing contributions each year.

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  • GLOBAL TACTICAL

    GLOBAL TACTICAL

    Tactical market rotation strategy designed to invest in the right market at the right time.

  • PURE VALUATION

    PURE VALUATION

    Focused deep-​value strategy designed to generate long-term​ performance.

  • MANAGED EQUITY

    MANAGED EQUITY

    Multi-factor behavioral strategy designed for growth and income in diverse market conditions.

Contact

AthenaInvest Advisors LLC
5340 South Quebec Street, Suite 320-S
Greenwood Village, CO 80111

Phone:   (877) 430-5675
Fax:        (303) 721-6294
Email:     support@athenainvest.com