• Domain name and e-mail address;
• Contact information (including, name, address, zip code and phone number);
• Country;
• Occupation and position;
• Employer;
• Income information;
• Employer and business information, including, but not limited to, assets under management, custodial relationships, trade execution relationships, advisors per firm/branch, number of clients, average client size, software and data sources used;
• User-specific and aggregate information on areas of the Site accessed; and
• Username and password information for the Site.

You should not provide Athena with any personally identifiable information (or send or post any personally identifiable information to the site) unless you would like that information to be used by Athena in accordance with this Policy. Likewise, you should not post any personally identifiable information to the Site unless you want that information to be accessible by other users of the Site, as information posted on the Site will be made available to other users of the Site.

The personally identifiable information that Athena collects from users of the Site (both registered and unregistered) may be used for a variety of purposes, for example to provide the services and products offered through the Site to users of the Site, to customize content and/or layout of the Site for each individual user of the Site, to notify users of the Site about updates to and activities on the Site and about goods and services that we feel may be of interest to you, to improve the content of the Site, to analyze data and patterns regarding usage of the Site, to contact users of the Site for marketing purposes, and to contact users of the Site for information verification purposes.

We may also share certain personally identifiable information we collect through the Site with third party companies. We may share personally identifiable information with third party companies, such as Lipper, Inc., so that they may offer products and services to users of our Site that we believe will be of interest to those users. We may also share certain personally identifiable information with third party advertisement serving companies to better target the advertising displayed on the Site and provide pertinent offers we think may be of interest to our users. In addition, third party advertisers may receive certain personally identifiable information about you if you click on advertisements displayed on the Site (and clicking on any advertisement displayed on the Site will be considered your consent to “opt in” for this transfer).

Disclosure as Required by Law.

Though we make every effort to preserve user privacy, we may need to disclose personally identifiable information of certain users of the Site when we have a reasonable and good-faith belief that the disclosure is necessary to comply with a current judicial proceeding, a court order, or legal process served on our Site. In such a situation we will use reasonable efforts to provide notice of this disclosure in advance to users, to the extent reasonably possible under the circumstances.

Enhancement of Personal Information.

We may enhance our user database information with third party data to better target our advertising and provide pertinent offers we think our users would be interested in. Certain summary demographics are also used in our research product offerings. Individual personally identifiable information is never used in our research product offering and is never tied back to an individual user or resold for any purposes.

Service Announcements.

On occasion it is necessary to send out service related announcements. For instance, if our Site or any of the services offered through the Site are temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account. These communications are not promotional in nature.

Special Offers and Updates.

We send all new registrants of the Site a welcoming email to verify password and username. Established members will occasionally receive information on products, services and special deals, and periodic newsletters. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see the Choice and Opt-out section.

Choice and Opt-out.

We provide you with the choice whether to receive certain emails.

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes. If you no longer wish to receive email, mail or telephone calls from us , you may opt-out of receiving email, mail or telephone calls from us by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or you may write to: AthenaInvest, Inc., Attn: PRIVACY, 5299 DTC Boulevard, Suite 1200, Greenwood Village, CO 80111, or call (877) 430-5675. We also offer an opportunity to opt-out of having your personally identifiable information or email address shared with third parties by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or writing to us at the address above.

Customer Service.

We communicate with users on a regular basis to provide requested services and with regard to issues relating to their account, we reply via email, in accordance with the users' wishes.

Non-Personally Identifiable Information.

Where possible, our server automatically recognizes each visitor’s domain name, Internet Protocol addresses, and email address. We also collect information about how visitors use the Site (for example what pages are viewed). This information, which is collected and maintained in anonymous and in a non-personally identifiable form, allows us to improve the content of the Site and facilitate market research. Sometimes, we utilize the services of a third party to help us understand this information better, although the information that is disclosed to these entities remains at all times in anonymous and non-personally identifiable form. Other than improving the Site and providing our visitors with the best experience possible, we make no other use of this information.

Cookies.

"Cookies" are commonly used pieces of information in the form of small files that are placed on an individual's computer hard drive to enable the individual to more easily communicate and interact with the Site. We use cookies for various purposes, for example to save user preferences, customize Site content for individual users, to ensure that users are not repeatedly sent the same banner ads, to record session information, such as items that users add to their shopping cart, to alert users to new areas that might be of interest upon return to the Site, and to save certain information about users of the Site and others who visit the Site, in order to facilitate and enhance interaction with the Site. Athena does not use cookies to retrieve information from a computer that is unrelated to Athena or the Site.

We do not link the information we store in cookies to any personally identifiable information you submit while on our Site.

We may use an outside advertisement serving company to display advertisements on the Site. The advertisement serving company may place and collect cookies when it displays an advertisement on the Site. We do not have access to information that would confirm the use of cookies by the advertisement serving company.

Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

Access, Review, Update.

Users may review, delete/deactivate and update the personal information that was previously provided to us by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or users may write to: AthenaInvest, Inc., Attn: PRIVACY, 5299 DTC Boulevard, Suite 1200, Greenwood Village, CO 80111, or call (877) 430-5675.

Other Web Sites; Links.

The web sites of Athena’s affiliates, promotional partners, advertisers, sponsors, and other third-party web sites are accessible through this Site. These third party web sites have their own privacy and data collection policies and practices. Athena is not responsible for any actions or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing personally identifiable information through linked web sites.

Consent to the Use of Third Party Providers.

In addition to the specific third parties noted in this Policy, Athena may also contract with other third parties to provide various services to Athena relating to the Site on an outsourced basis rather than performing the services itself. For example, Athena may contract with an email provider to handle the distribution of email messages to members of the Site. Likewise, Athena may contract with a web site hosting provider to host all or a portion of the Site for Athena. By visiting the Site, all visitors consent to Athena providing both personal and non-personal information received from those visitors to these third party providers for the purpose of enabling the third party provider to provide these outsourced services to Athena. In addition, all visitors consent to the collection, maintenance, and processing of their personal and non-personal information by Athena and these third party providers.

Notification of Changes.

If we decide to change the Policy, we will either notify users by way of an e-mail or post material changes on the Site so our users are aware of what information we collect, how we use it, and if we disclose it. Unless we receive your prior permission, we will use information in accordance with the Policy under which the information was last collected. Users may prevent their information from being used for purposes other than those for which it was originally collected by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or users may write to: AthenaInvest, Inc., Attn: PRIVACY, 5299 DTC Boulevard, Suite 1200, Greenwood Village, CO 80111, or call (877) 430-5675.

Security.

We will use industry standard security measures on the Site to protect the loss, misuse and alteration of the information under our control. While there is no such thing as "perfect security" on the Internet, we will take all reasonable steps to insure the safety of your personal information.

Only employees who need the information to perform a specific job are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers that we store personally identifiable information on are kept in a secure environment.

Thank you for visiting the www.AthenaInvest.com site.