An Assault on Style Boxes
| 01 September 2007
Link to Article- Author: Robert Huebscher
- Publication: Advisor Perspectives
- Publication Date: September 2007
- Intro: The Morningstar style box methodology, which has dominated the mutual fund industry since its introduction in 1992, is about to be challenged by a new commercial venture. AthenaInvest is the brainchild of Tom Howard, a professor of finance at the University of Denver, and Craig Callahan, the founder and President of ICON Advisers. We spoke with Howard and AthenaInvest’s President, Wes Schrader, about their firm’s methodology and why they believe that style boxes are forcing investors to accept inferior returns.