A Challenge to Morningstar
| 18 June 2007
Link to Article- Author: Journal of Indexes Staff
- Publication: Journal of Indexes
- Publication Date: June 18, 2007
- Intro: Morningstar's style-box method of classification may have a competitor on the horizon. AthenaInvest Inc. has been beta testing a new strategy-based system that aims to categorize asset managers, not by their size/style exposure, but by their stated approach to the market.