Yearly Archives: 2007

LAS VEGAS – When picking fund managers, RIAs should start thinking outside the style box. Fund managers that stray from their Lipper or Morningstar classifications tend to perform better than those who strictly adhere to it. Download Article

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The Morningstar style box methodology, which has dominated the mutual fund industry since its introduction in 1992, is about to be challenged by a new commercial venture. AthenaInvest is the brainchild of Tom Howard, a professor of finance at the … Continue reading

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In the Journal of Investment Consulting (Winter 2005-06) and in a series of articles in Investment Advisor (September 2005, February 2006, and March 2006), we made the case that constraining investment managers to “boxes,” defined by market capitalization and value-growth … Continue reading

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Morningstar’s style-box method of classification may have a competitor on the horizon. AthenaInvest Inc. has been beta testing a new strategy-based system that aims to categorize asset managers, not by their size/style exposure, but by their stated approach to the … Continue reading

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The style box method of classification may have a competitor on the horizon. The style/size grid concept has been used for years by the mutual fund industry—most notably Lipper and Morningstar— to classify funds for asset allocation purposes. However, AthenaInvest … Continue reading

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